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Posted: Tuesday, 8 November 2016, 17:37

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Populotto, as leading company inside online lottery services, is recruiting for its team, which works with a lot of lotteries around the world, like Euromillions, Powerball, Super Enalotto... The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

Deliberate planning and goal setting
Development of brand awareness and online reputation
Content management
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.

Content management duties include:

Administrate the creation and publishing of relevant, original, high-quality content.
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising.
This position is full time salaried with benefits. Specific titles and/or duties for this position may also include:

Digital Marketing Manager
Content Marketing Manager
Customer Experience Manager
Community Manager
The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences.

Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.

1. Brand Development

“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper.

2. Identify Target Customers

Your product cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, you’ll constrict your business’ ability to grow.

Explore this exercise to identify target customers:

I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers.

Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.

3. Set Clear Objectives

All marketing plans include defined, realistic goals. It isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI without goal setting and strategy.

In setting goals, it’s important to identify what challenges the business is experiencing. These 5 are the most common:

Insufficient website traffic and/or scant visitors
Weak brand awareness
Declining customer retention
Poor online reputation
Slow sales
4. Visual Design and Web Development Strategy

Visual content has a lasting effect on the viewer. Your visual branding must be consistent. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s compelling and gets the point across.

Savvy web development is crucial to your content marketing success. You must retain a hub for your content where customers and prospects can visit to learn more about your products and services, and where search engines can crawl to award more authority.

5. Solid Content Strategy

One of the most frequently asked questions I get is, “How do I know what to post on our page?” In order to know the answer to that question, you must have a solid idea of who you are as a brand and who your target customers are.

What is it about your company that makes it unique…makes people want to buy from you? Answer that question in detail.
Describe your target customers. What are their interests, concerns and issues? How can you help them come to a purchase decision with the content you publish?
Don’t forget about those fans who are not in-market. What can you offer them to make their time with you interesting?
6. Promotion Strategy

It is essential to continually grow your fan base and promote your content. Social media is now pay to play.

Social advertising is a very valuable tool to get your message heard. However, social (Facebook) ads don’t look like the ads you’re familiar with. They differ in content, placement and targeting…and when done right, they are received much more cheerfully.

The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected images and ad copy (with a clear call-to-action) will increase likes, improve engagement and generate leads.

7. Engagement Strategy

Your Social Media manager should listen, respond, ask questions and engage your audience. There should be careful consideration on how he/she responds to organic (non-paid) leads that appear in the comment section of your posts.

People will ask questions and sometimes want to engage in a sale. The Social Media Manager should have knowledge and experience of your sales process to respond correctly.

If a lead asks a question, answer it and follow it up with a question back to engage them further, eventually guiding them to a product display page, signup form or appointment.

Leverage Facebook ads to promote your content and increase your audience reach. As your page grows and your content is seen more often in Newsfeeds, you’ll find it easier to engage fans and build those relationships.

8. Conversion Strategy

With growth and engagement strategies in place, the Social Media Manager’s job is to convert fans into customers and your marketing plan should outline the steps required.

• Location: Valletta, Malta

• Post ID: 2918132 malta
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